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A crowd changes its level of emotional intensity over time, and therefore, can be classed in any one of the four types. Generally, researchers in crowd psychology have focused on the negative aspects of crowds, [11] but not all crowds are volatile or negative in nature. For example, in the beginning of the socialist movement crowds were asked ...
The concept of herd mentality has been studied and analyzed from different perspectives, including biology, psychology and sociology. This psychological phenomenon can have profound impacts on human behavior. Social psychologists study the related topics of collective intelligence, crowd wisdom, groupthink, and deindividuation.
Motivation crowding theory is the theory from psychology and microeconomics suggesting that providing extrinsic incentives for certain kinds of behavior—such as promising monetary rewards for accomplishing some task—can sometimes undermine intrinsic motivation for performing that behavior.
Shimmering behaviour of Apis dorsata (giant honeybees). A group of animals fleeing from a predator shows the nature of herd behavior, for example in 1971, in the oft-cited article "Geometry for the Selfish Herd", evolutionary biologist W. D. Hamilton asserted that each individual group member reduces the danger to itself by moving as close as possible to the center of the fleeing group.
This fundamental idea of crowd psychology states that when individuals form a group, this group behaves differently than each individual would normally act. Le Bon theorized that when individuals formed a group or crowd, there would emerge a new psychological construct which would be shaped by the group's "racial [collective] unconscious."
Group psychology can also influence behaviour positively; in the event that one bystander takes responsibility for the situation and takes specific action, other bystanders are more likely to follow course. This is a positive example of the usually-pejorative herd mentality.
Groupthink is sometimes stated to occur (more broadly) within natural groups within the community, for example to explain the lifelong different mindsets of those with differing political views (such as "conservatism" and "liberalism" in the U.S. political context [7] or the purported benefits of team work vs. work conducted in solitude). [8]
One angle of this approach was depicted in early works such as Le Bon's [2] and Freud's [3] who reasoned that there is a general influence of a crowd or group which makes the members of the group "feel, think and act" differently than they would have as isolated individuals. The reassurance of belonging to a crowd makes people act more extremely.