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For a decade, Ultima II's slogan was "Dedicated to the woman who spends a lifetime living up to her potential." Ultima II's launch and advertising techniques were likely a response to the growing success of competitor Estée Lauder, who also aimed for an upmarket position in the cosmetic, skin care, and fragrance industry.
The Estée Lauder Companies Inc. (/ ˈ ɛ s t eɪ ˈ l ɔː d ər / EST-ay LAW-dər; stylized as ESTĒE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City. It is the second largest cosmetics company in the world after ...
Beginning July 1, 2015, Estée Lauder Companies is set to lower prices on many of its most popular products in China, affecting all skincare and makeup brands under the company and including Origins, Estée Lauder, Clinique, La Mer, MAC, Bobbi Brown, and Lab Series.
A limited-edition collaboration with Estée Lauder, consisting of 10 satin matte and ultra-matte lipsticks, goes live March 4. The bullets come in black lacquer cases with 24-karat gold-plated ...
The debuts of Christian Louboutin's first lipstick line and Kylie Jenner's Lip Kit has lipstick on all of our minds. And for good reason -- the makeup essential can really transform your look.. If ...
Estee Lauder may trim as many as 7,000 jobs by fiscal 2026, more than 11% of its workforce, after the global beauty cosmetics maker lost money in its most recent quarter as reported a 6% sales slump.