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  2. How to reach out to brands and land deals as an influencer - AOL

    www.aol.com/news/influencers-reach-brands-paid...

    Here's how you can reach out to brands as an influencer. We have several examples of email templates and media kits influencers use to get sponsorships.

  3. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  5. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Some of those views and videos could have influenced one's voting decision. Social media advertising also greatly affects a brand's or company's reputation and reception. The way a company presents itself can determine its popularity and audience. This phenomenon has been shown by some studies to occur on a global scale. [27]

  6. Deals, partnerships and influence: The brands are coming for ...

    www.aol.com/collegiate-athletes-look-become...

    Seemingly overnight, their social media accounts became influencer gold mines. College athletes are now able to make money off their likenesses. Seemingly overnight, their social media accounts ...

  7. Micromarketing - Wikipedia

    en.wikipedia.org/wiki/Micromarketing

    Micromarketing was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing. [1] The subject of micromarketing was developed further in an article in February 1990, which emphasised understanding markets at the local level, and also the personalisation of messages to individual consumers in the context direct marketing. [2]

  8. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  9. Social media in the fashion industry - Wikipedia

    en.wikipedia.org/wiki/Social_media_in_the...

    MySpace is most well known for exposing musicians and artists who made it big in the industry, and companies wanted to capitalize on their popularity by making brand deals. [4] One of MySpace’s deals was with Chevrolet, putting on a ‘secret show’. They had a ‘secret’ list of 10 top artists on MySpace, and many artists posted about the ...

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