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A campaign, which used owned assets within its strategy, was Coca-Cola. Featuring smaller 250 ml Coke cans, which came in limited edition range of colours, which could be collected and shared.
The "Zero" designation for low-calorie sodas from the Coca-Cola Company was first used on Diet Sprite Zero before being used on the flagship Zero product, Coca-Cola Zero. Re-branded as "Sprite Zero Sugar" in 2019 to align with the Coca-Cola Company's 2017 re-branding of Coca-Cola Zero as Coca-Cola Zero Sugar. Sprite Lemon-Lime Herb 1970s
Coca-Cola Stevia – Released 2019, available only in Canada, test product as a potential replacement for the current Coca-Cola Life. [22] Coca-Cola Zero Sugar – diet version of Coca-Cola, sister product of Diet Coke; Cocoteen [14] Coke II – Re-formulated Coca-Cola, replaced original formula Coca-Cola as "New Coke" for a brief time in 1985 ...
In 2005 Coca-Cola released a calorie-free flavored water version of Ciel called Ciel Aquarius (renamed Ciel+ in 2008). In that same year, Ciel Dasani was released, a functional water with skin nutrients and fiber available in four flavors: lemon-cucumber, papaya-carrot, grapefruit and mandarin-green tea; a year later, this product was discontinued.
The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla, and special versions with lemon, lime, and coffee.
From the producers perspective building a different product compared to competitors can create a competitive advantage which can result in higher profits. Through differentiation consumers gain greater value from a product, however this leads to increased demand and market segmentation which can cause anti-competitive effects on price.
Coca-Cola quietly recalled over 13,000 12-packs of Minute Maid Zero Sugar Lemonade in September due to a labeling mistake, according to the U.S. Food and Drug Administration (FDA). The cans ...
A company positioned in the middle market may want to introduce a lower-priced line for any of the 3 reasons The company may notice strong growth opportunities as mass retailers such as Wal-Mart, Best Buy, and others attract a growing number of shoppers who want value-priced goods.