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Alpha-Bits, also known as Frosted Alpha-Bits (styled as AlphA-Bits), was, as its name implies, a breakfast cereal made by Post Consumer Brands, which contained frosted alphabet-shaped multi-grain (whole-grain oat and corn flour) cereal bits. Post Cereals also started producing "Marshmallow Alpha-Bits" in 1990.
The TreeHouse Foods RTE cereal business was added to Post Consumer Brands' broad portfolio of private label cereal products. In February 2023, Post Holdings announced its acquisition of pet food brands like 9Lives, Kibbles 'n Bits and Gravy Train. Such acquisition would enable Post's entry to the 'pet food category'.
Weetabix Limited, [1] trading as Weetabix Food Company, is a food processing company that is responsible for the production of breakfast cereal brands, including Weetabix, Alpen, Crunchy Bran and Ready Brek. The company also produces Puffins cereal and Snackimals snacks through their Barbara's Bakery division.
Post Holdings , manufacturer of such beloved brands as Alpha-Bits, Shredded Wheat, Pebbles, and Honey Bunches of Oats, has been branching out into crunchy granola territory with several acquisitions.
On 3 May 2012, Bright Food announced it was taking a 60% stake in Weetabix in a deal that valued the company at £1.2bn. [8] Baring Private Equity Asia acquired the remaining 40% from Lion Capital in 2015. On 18 April 2017, it was announced that the American company Post Holdings would buy the company from Bright Food. [9]
The rappers' company, Broadus Foods, Tuesday sued Post — its manufacturing partner — and retail giant Walmart for "collusion and conspiracy" in allegedly crippling sales of the rappers' cereal ...