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Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model. In the year 2021, direct-to-customer e-commerce sales in the United States were over $128 Billion. [1]
2014: US e-commerce and online retail sales projected to reach $294 billion, an increase of 12 percent over 2013 and 9% of all retail sales. [90] Alibaba Group has the largest Initial public offering ever, worth $25 billion. 2015: Amazon accounts for more than half of all e-commerce growth, [91] selling almost 500 Million SKU's in the US.