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Perse stated that media effects researchers study "how to control, enhance, or mitigate the impact of the mass media on individuals and society". [13] Lang stated media effects researchers study "what types of content, in what type of medium, affect which people, in what situations". [ 14 ]
Folkerts, Jean and Dwight Teeter, eds. Voices of a Nation: A History of Mass Media in the United States (5th Edition, 2008) Fourie, Pieter J. Media Studies: Media History, Media and Society (2008) Graber, Doris A., and Johanna Dunaway. Mass media and American politics (CQ Press, 2017) Martin, James B. (2002). Mass Media: a bibliography with ...
Mass society theory has been active in a wide range of media studies, where it tends to produce ideal visions of what the mass media such as television and cinema are doing to the masses. Therefore, the mass media are necessary instruments for achieving and maintaining mass societies.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Mediatization (or medialization [1]) is a method whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the ...
In cultural studies, media culture refers to the current Western capitalist society that emerged and developed during the 20th century under the influence of mass media. [1] [2] [3] The term highlights the extensive impact and intellectual influence of the media, primarily television, but also the press, radio, and cinema, on public opinion, tastes, and values.
Currently, a handful of corporations control the vast majority of both digital and legacy media. [2] [3] [4] Critics allege that localism, local news and other content at the community level, media spending and coverage of news, and diversity of ownership and views have suffered as a result of these processes of media concentration. [5]
Media hegemony is a perceived process by which certain values and ways of thought promulgated through the mass media become dominant in society. It is seen in particular as reinforcing the capitalist system. Media hegemony has been presented as influencing the way in which reporters in the media – themselves subject to prevailing values and ...