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Adidas released the SL 72 as a lightweight alternative to its other running shoes. The "SL" in the name stands for "Super Light" and the "72" for the year it was released in. The shoe was designed to appeal to a casual runner and capitalize on the running boom of the 1970s . [ 1 ]
It was the first low-top basketball shoe to feature an all-leather upper and was marketed as providing better support than Converse's canvas shoes. With its rubber toe protection and non-marking sole, the shoe caught the attention of NCAA and NBA players, notably Kareem Abdul-Jabbar and George Gervin. By 1973, the Superstar was reportedly worn ...
Arenas wears size 14 1 ⁄ 2 shoes. [76] Following the gun incident in 2009, Adidas dropped their sponsorship of Arenas. Instead of signing another endorsement deal, he turned to his vast collection of shoes. For nearly every game of the season, Arenas wore a different pair of shoes, [77] wearing a total of 77 different pairs. [citation needed]
On 14 November 2009, the company released a limited-edition diffusion collection by Jimmy Choo featuring handbags and shoes for men and women, with prices ranging from £30 to £170. The collection also included clothing designed by Choo, such as garments made of suede and leather, and was available in 200 stores worldwide, including London's ...