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[4] [5] Bobbie's infant formula was made with organic ingredients and did not use corn syrup, palm oil, or soy. [6] Modi named the company Bobbie after her infant daughter's pronunciation of the word "bottle." [4] In May 2023, the company released its second product, a formula it calls “organic gentle”, designed for fussy babies. [7]
Bobbie's revenue grew to $100 million by 2023, [9] even though Modi had made the decision to pause new customer registrations for six months during the 2022 United States infant formula shortage. [5] In July 2023, Modi led Bobbie's acquisition of Nature's One, another formula brand, funded in part by a $70 million funding round raised by Modi. [9]
Vegetable oils that are commonly used as source for infant formula fat have the opposite structure where the palmitic is located mainly at sn-1 and sn-3 positions. Enzymatic process on vegetable oils enables changing the position of palmitic acid to the sn-2 position.
That drive for profit became clear on a large-scale level in the 1970s, when a series of exposés, most notably "The Baby Killer," published by the U.K. anti-poverty charity War on Want in 1974 ...
Mono- and diglycerides of fatty acids (E471) are a naturally occurring class of food additive composed of diglycerides and monoglycerides used as an emulsifier in foods such as infant formula, fresh pasta, jams and jellies, chocolate, creams, baked goods, and more. [1] It is also used as a fruit coating agent.
The baby formula shortage is a health emergency for parents who rely on it. It's also raised the question of whether breast milk is a "free" or easy alternative.