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An image consultant's main focus is on dressing, personal style, clothes buying, body language, and etiquette, [5] taking a customer through a process of evaluating their lifestyle and helping them change their body language and attire in order to help improve their image. [6] [7] The term originated in the seventies. [8]
Self-image is the mental picture, generally of a kind that is quite resistant to change, that depicts not only details that are potentially available to an objective investigation by others (height, weight, hair color, etc.), but also items that have been learned by persons about themselves, either from personal experiences or by internalizing the judgments of others.
Additionally, while positive self-image is a shared characteristic of narcissism and self-esteem, narcissistic self-appraisals are exaggerated, whereas in non-narcissistic self-esteem, positive views of the self compared with others are relatively modest.
An early example of the process of self-assessment. If through self-assessing there is a possibility that a person's self-concept, or self-esteem is going to be damaged why would this be a motive of self-evaluation, surely it would be better to only self-verify and self-enhance and not to risk damaging self-esteem?
Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1] The concept is based on two main theoretical foundations: marketing theory and self-presentation ...
These cues also increase the accuracy of personal memory. [ 12 ] In one of Andreas Demetriou 's neo-Piagetian theories of cognitive development , self-awareness develops systematically from birth through the life span and it is a major factor for the development of [ clarification needed ] general inferential processes. [ 13 ]