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A major technological change came in 1950, when the company purchased a chain machine from the U.S. that allowed the automation of the zipper making process. Previously, YKK zippers were made by hand, and hence had an inferior quality compared to automated zippers from abroad. In March 1951, YKK relocated its headquarters to Chūō, Tokyo.
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For example, a coupon may offer a $1.00 discount when the consumer purchases a specific brand and flavor of toothpaste. During the early years of its use, many checkout registers systems could not read GS1 DataBar barcodes. Consequently, coupons would have both a GS1 DataBar coupon and a traditional UPC/EAN barcode coupon for older registers.
Organized coupon exchange clubs are commonly found in regions where coupons are distributed. Often coupons are available for purchase at some online sites, [26] but since most coupons are not allowed to be sold, the fee is considered to be for the time and effort put into cutting out the coupons. Some types of coupons may be sold.
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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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