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General Mills (GIS) offloads 51% controlling interest in its European Yoplait operations to Sodiaal as part of its Accelerate strategy.
General Mills is selling its European Yoplait business in exchange for full control of the same brand in Canada, a move that concentrates the company's yogurt enterprise in North America. The ...
General Mills' (GIS) Q2 results reflect the adverse impacts from input cost inflation and supply chain disruptions. Nonetheless, the Accelerate strategy & efforts to reshape its portfolio bode well.
At the end of 2010, Pineridge Group sold Liberté Natural Foods to the multinational yogurt producer Yoplait. [4] Liberté Natural Foods was subsequently renamed Liberté Inc. Yoplait is fully owned by French dairy cooperative Sodiaal after General Mills sold its controlling share back to Sodiaal, on 30 November 2021, which General Mills had ...
General Mills' attempts to market Greek yogurt versions of Yoplait repeatedly failed. General Mills executives carefully studied these failures, concluded that what attracted consumers to Chobani was the charming authenticity of its rags-to-riches backstory, and decided to embrace the authenticity of the Yoplait brand's French heritage. [25]
General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls , Texas .
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Ultima continues to produce Yoplait-branded products at its Granby, Quebec plant, but these products are now marketed and sold by General Mills. [ 7 ] Simultaneously, Ultima Foods announced plans to begin producing and marketing its own brand of yogurt and fresh dairy products in Canada, starting in mid-August 2012, later revealed to be iögo ...