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  2. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos. Pathos is most effective when the author or speaker demonstrates agreement with an underlying value of the reader or listener. In addition, the speaker may use pathos and fear to sway the audience.

  4. Ethopoeia - Wikipedia

    en.wikipedia.org/wiki/Ethopoeia

    Ethopoeia was a technique used by early students of rhetoric in order to create a successful speech or oration by impersonating a subject or client. Ethopoeia contains elements of both ethos and pathos and this is noticeable in the three divisions of ethopoeia.

  5. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    Book II gives advice for all types of speeches. Aristotle's Rhetoric generally concentrates on ethos and pathos, and—as noted by Aristotle—both affect judgment. Aristotle refers to the effect of ethos and pathos on an audience since a speaker needs to exhibit these modes of persuasion.

  6. Musical system of ancient Greece - Wikipedia

    en.wikipedia.org/wiki/Musical_system_of_ancient...

    The ancient Greeks have used the word ethos (ἔθος or ἦθος), in this context best rendered by "character" (in the sense of patterns of being and behaviour, but not necessarily with "moral" implications), to describe the ways music can convey, foster, and even generate emotional or mental states. Beyond this general description, there ...

  7. What a “Local” Business Is And How To Market Yourself As One

    www.aol.com/finance/local-business-market...

    The term "local business" is often used interchangeably with “small business.” Small businesses are defined by either their number of employees or sales. Small businesses are defined by either ...

  8. Here’s How Mayonnaise and Miracle Whip Are Different ... - AOL

    www.aol.com/mayonnaise-miracle-whip-different...

    Meet the Montagues and Capulets of condiments. Drop “mayonnaise or Miracle Whip” in a conversation, and people have feelings — a lot of them. Though found near each other in a grocery store ...

  9. Money market accounts vs. money market funds: How these two ...

    www.aol.com/finance/money-market-account-vs...

    When looking to grow your money, you may come across two low-risk investment options that sound similar but work quite differently: money market accounts (MMAs) and money market funds (MMFs). A ...