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The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).
Customer Relationship Management (CRM) managing and analyzing customer interactions and data to improve customer relationships and enhance satisfaction. [citation needed] Local databases, can be small, simplified tools for managers and are considered to be a primal or base level version of a MIS.
Enterprise application suite is an alternate name for such systems. ERP II systems are typically used to enable collaborative initiatives such as supply chain management (SCM), customer relationship management (CRM) and business intelligence (BI) among business partner organizations through the use of various electronic business technologies.
Customer relationship management: Acknowledging the social and relational aspects—especially those embedded in services—it has been argued that firms can increase retention by focusing on managing customer relationships. Relationship management occurs when firms can take a longer-terms perspective, rather than a transactional perspective to ...
Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.
In business, relationship management may refer to: Customer relationship management; Supplier relationship management This page was last edited on 25 ...
Cardiac rhythm management, treatments of irregularities in the heartbeat; Charge residue model, a model explaining electrospray ionization in mass spectrometry; Cis-regulatory module, a region of DNA; Consumer-resource model, a type of ecological model