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[31] [32] It is estimated Cengage has 24% of the market while McGraw-Hill has 21%, Pearson, the current market leader, has about 40 percent of the market and Wiley has about 7 percent. [33] The merger was called off on May 1, 2020. [34] In August 2021, Cengage rebranded as Cengage Group. [citation needed]
Pearson Education, known since 2011 as simply Pearson, is the educational publishing and services subsidiary of the international corporation Pearson plc. The subsidiary was formed in 1998, when Pearson plc acquired Simon & Schuster 's educational business and combined it with Pearson's existing education company Addison-Wesley Longman . [ 1 ]
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Smarthinking was an academic online tutoring service, provided by Pearson Education.The service provided on-demand support from tutors in over 25 subjects. Smarthinking used a pedagogical approach along with whiteboard interface technology to connect students and tutors.