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Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and incorporated as Air Southwest Co. in 1967.Three other airlines (Braniff, Trans-Texas Airways, and Continental Airlines) took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from regulation by the federal Civil ...
Southwest Airlines will give customers a flexibility boost but also restrict a popular fare add-on as changes roll out. Southwest Airlines begins free same-day standby for all tickets, limits ...
Southwest Airlines flights are now bookable on Kayak as the carrier continues its business evolution. “This is a great development for travelers,” Kayak CEO Steve Hafner said in a statement ...
Southwest Airlines is selling tickets for spring travel for as little as $49 one-way.
Southwest began planning international service when it acquired AirTran Airways, which already served international destinations. Southwest's first approach to international service came on April 19, 2012, when it signed a contract with the Amadeus IT Group to launch an international reservation system. This agreement gave the airline the ...
United Airlines and Trans World Airlines followed in 1971 with the Apollo Reservation System and Programmed Airline Reservation System (PARS), respectively. Soon, travel agents began pushing for a system that could automate their side of the process by accessing the various ARSes directly to make reservations.
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