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Applebee’s fired the first shot on Dec. 6 when it plugged its $9.99 Really Big Meal Deal and pointed out it’s cheaper than the $10.99 offering at Chili’s.
In one corner is Applebee’s, which recently launched a $9.99 “Really Big Meal Deal,” and on the other side is Chili’s, home of the $10.99 promotion that has proven to be a big hit. Both ...
On May 11, John Peyton, CEO of Applebee’s parent company Dine Brands, told CNN that due to rising fast-food prices, lunch at Applebee’s has become an affordable, sit-down alternative to drive ...
Applebee’s and IHOP owner Dine Brands thinks its deals can lure away fast-food customers who have grown frustrated with menu prices.. As consumers pull back their restaurant spending, Applebee ...
This theory works well because of how the reference point is established by the consumer. The reference point for something that is $19.98 would be $20. This leads the just-below price to be seen as involving a gain, thus making it feel like a better deal. Consumers ignore the least significant digits rather than do the proper rounding.
Marshawn Terrell Lynch (born April 22, 1986) is an American actor and former professional football player who was a running back for 12 seasons in the National Football League (NFL).