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Sony budgeted US$100 million for its "make.believe" campaign in 2010. [5] That same year, Sony rolled out the second portion of the campaign, focused on promoting its 3D offerings. [ 5 ] It broadcast television advertisements featuring American football player Peyton Manning as well as pop singer Justin Timberlake . [ 5 ]
Sony first contracted Atchan, a cartoon character created by Fuyuhiko Okabe, to become its advertising character.Now known as "Sony Boy", the character had since appeared in a cartoon advertisement holding a TR-6 to his ear but went on to represent the company in ads for a variety of products well into the mid-sixties.
Sony introduced their first 4K Ultra HD OLED Android TV under the BRAVIA brand, named as the A1E in January 2017 [7] with an X1 Extreme processor. [8] The A8F was the next OLED TV introduced by Sony at CES 2018. [9] [10] [11] At IFA 2018, the A9F with an X1 Ultimate processor was unveiled.
Sony Electronics on Wednesday announced the 2023 Bravia XR TV lineup, featuring five new models: X95L and X93L Mini LED, X90L Full Array LED, A95L QD-OLED and A80L OLED.
Sony Group Corporation [c] (formerly Tokyo Tsushin Kogyo K.K. [d] and Sony Corporation [e]) is a Japanese multinational conglomerate headquartered in Minato, Tokyo, Japan. [6] The Sony Group comprises entities such as Sony Corporation, Sony Semiconductor Solutions, Sony Entertainment (including Sony Pictures and Sony Music Group), Sony Interactive Entertainment, Sony Financial Group, and others.
The following is a list of Bravia television products manufactured by Sony. In 2005 they discontinued their previous "WEGA LCD" line, and all Sony televisions are now known as Sony Bravia. Starting in 2013, the model year is encoded in a letter of the alphabet, so all 2015 models have a letter "C" in their name.