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A public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO). The CCO may hold an academic degree in ...
Directors of communications supervise public relations staff, create communication strategies, and may serve as the key spokesperson and media contact for the organization. A director of communications may also be called a public relations manager, [1] communications director, or press secretary.
A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for work or a project such as a book, film, or album. Publicists are public relations specialists who maintain and represent the images of individuals, rather than representing an entire corporation or ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
Organizational communication consists of specialists in public relations, public affairs, investor relations, environmental communications, corporate advertising, and employee communication. The responsibilities of corporate communication are: to promote the profile of the "company behind the brand" (corporate branding)
A corporation may be represented in public by its chief executive officer, chairperson or president, chief financial officer, counsel or external legal advisor. In addition, on a day-to-day level and for more routine announcements, the job may be delegated to the corporate communications or investor relations departments (or equivalents), who ...
Journalists can be broadcast, print, advertising or public relations personnel. Depending on the form of journalism, "journalist" may also describe various categories of people by the roles they play in the process. These include reporters, correspondents, citizen journalists, editors, editorial writers, columnists and photojournalists.
CMOs may be involved in departments such as production, information technology, corporate communications, documentation, public relations, law, human resources, and finance. [6] One Gartner analyst predicted that in the future CMOs will spend more on IT than their counterpart CIOs, [ 7 ] with many modern CMOs handling increasing amounts of ...