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Some say it was coined by David Brower [2] as a slogan for Friends of the Earth [3] when he founded it in 1971, [4] although others attribute it to René Dubos in 1977. [5] Canadian "futurist" Frank Feather also chaired a conference called "Thinking Globally, Acting Locally" in 1979 and has claimed the paternity of the expression. [ 6 ]
The environmental movement is one of the most successful social change movements. Popularizing Earth Day celebrations can be credited with bringing the movement to the mainstream. Through grassroots efforts, festivals, fairs, assemblies and concerts have helped popularize concern for our environment in the public's mind.
Beauty for a Cause is the slogan of the Miss Earth beauty pageant which highlights the work of the pageant and the slogan was adopted since the pageant's inception in 2001. The slogan empowers the contestants to work with an environmental advocacy that is personally significant to them. The phrase is also the name of an award also given by the ...
However, since some ideas resonate with the public with persistence, many advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, [ 8 ] or cause a ...
The Slogan of the 2015 edition of the World Environment Day was "Seven Billion Dreams. One Planet. Consume with Care". The slogan was picked through a voting process on social media. [36] [37] In Saudi Arabia, 15 women recycled 2000 plastic bags to crochet a mural in support of the WED 2015. [38]