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As of 2007 the company planned to increase its use of organic cotton within the next four years from over 20% to 80%. American Apparel also sells a line of shirts under the "Sustainable" label that are 100% USDA organic cotton. [136] [137] In 2008, American Apparel purchased over 30,000 pounds of organic cotton known as B.A.S.I.C cotton. [138]
The brothers named the character Jake and printed up 48 shirts bearing a smiling Jake and the words "Life is good." At a street fair in Cambridge, Massachusetts, the shirts sold out in less than an hour. The brothers began to sell T-shirts and hats featuring Jake in local stores. Sales grew quickly and they hit the $100 million sales mark by ...
Wholesale fashion distribution refers to the global market of bulk clothing sales, in which producers, wholesalers and sellers are involved in a commercial, business-to-business process. Procedure [ edit ]
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Organic clothing. Organic clothing is clothing made from materials raised in or grown in compliance with organic agricultural standards. [citation needed] Organic clothing may be composed of cotton, jute, linen, silk, ramie, or wool. In the United States, textiles do not need to be 100% organic to use the organic label. [ 1] A more general term ...
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