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  2. Shoppers in their 60s say this No. 1 bestselling eyeshadow ...

    www.aol.com/lifestyle/shoppers-in-their-60s-say...

    What reviewers say. With 28,000 five-star ratings, Amazon shoppers have a lot to say about the Julep Crème to Powder Waterproof Eyeshadow Stick. "They go on so silky and the colors are soft and ...

  3. Shoppers in their 50s and 60s swear by this anti-aging ... - AOL

    www.aol.com/lifestyle/shoppers-in-their-50s-and...

    Why is it a good deal? 💰. Inexpensive but high-quality skin care is hard to come by, but this $15 stick has thousands of perfect ratings to back up how good it is (4,800 and counting).

  4. You Need to Add These Milk Makeup Products to Your ... - AOL

    www.aol.com/add-milk-makeup-products-beauty...

    The brand’s stick blushes, bronzers, and highlighters were stars right out the gate, but its hero product these days is a frequently duped makeup primer whose clear green bottle has probably ...

  5. Laura Geller Shares Her Best Tips for Making Mature Lips ...

    www.aol.com/laura-geller-shares-her-best...

    The 65-year-old makeup pro recommends using a creamy lip liner to make lips “look as full as possible.” Her go-to pick is the Laura Geller Modern Classic Lip Liner, which you can shop at ...

  6. Ultima II (cosmetics line) - Wikipedia

    en.wikipedia.org/wiki/Ultima_II_(cosmetics_line)

    Advertising targeted upper-class women and featured models clad in haute couture gowns. For a decade, Ultima II's slogan was "Dedicated to the woman who spends a lifetime living up to her potential." Ultima II's launch and advertising techniques were likely a response to the growing success of competitor Estée Lauder , who also aimed for an ...

  7. Laura Geller Shares Her Top Face-Transforming Makeup ... - AOL

    www.aol.com/lifestyle/laura-geller-shares-her...

    Laura Geller shares her top makeup tips and favorite beauty products for women over 40. Her beauty brand, Laura Geller , created National Mature Women’s Day to address society’s fixation on ...