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List of marketing and advertising authors. ... Download as PDF; ... This list includes notable authors of books on marketing and/or advertising.
Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [1] It offers free training, courses and certifications [ 2 ] [ 3 ] via an online learning platform .
Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) [1] is a service from Google that searches the full text of books and magazines that Google has scanned, converted to text using optical character recognition (OCR), and stored in its digital database. [2]
Open Library is an online project intended to create "one web page for every book ever published". Created by Aaron Swartz, [3] [4] Brewster Kahle, [5] Alexis Rossi, [6] Anand Chitipothu, [6] and Rebecca Hargrave Malamud, [6] Open Library is a project of the Internet Archive, a nonprofit organization.
The "marketing concept" proposes that to complete its organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. This concept originated from Adam Smith's book The Wealth of Nations but would not become widely used until nearly 200 years later. [26]
Google Play Books, formerly Google eBooks, is an ebook digital distribution service operated by Google, part of its Google Play product line. Users can purchase and download ebooks and audiobooks from Google Play , which offers over five million titles, with Google claiming it to be the "largest ebooks collection in the world".