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Wrangler (jeans) YMI Jeans; References This page was last edited on 3 January 2025, at 12:57 (UTC). Text is available under the Creative Commons Attribution ...
Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben" [ 1 ] ), a Jewish [ 2 ] tailor from Łódź who worked closely with cowboys , to help design jeans suitable for rodeo use. [ 3 ]
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By the 1970s, denim jeans were such an integral part of youth culture [9] that automobile manufactures, beginning with American Motors Corporation began offering denim-like interior finishes. [ 10 ] [ 11 ] (Because denim cannot pass fire resistance safety standards, [ 12 ] indigo-colored spun nylon or vinyl was used, [ 13 ] with contrast ...
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