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While writing Generations, Strauss and Howe described a theorized pattern in the historical generations they examined, which they say revolved around generational events which they call turnings. In Generations , and in greater detail in The Fourth Turning , they describe a four-stage cycle of social or mood eras which they call "turnings".
According to the theory, historical events are associated with recurring generational personas (archetypes). Each generational persona unleashes a new era (called a turning) lasting around 21 years, in which a new social, political, and economic climate (mood) exists.
William Strauss (December 5, 1947 – December 18, 2007) was an American author, playwright, theater director, and lecturer. As an author, he is known for his work with Neil Howe on social generations and for Strauss–Howe generational theory.
The Strauss–Howe generational theory, also known as the Fourth Turning theory or simply the Fourth Turning, which was created by authors William Strauss and Neil Howe, describes a theorized recurring generation cycle in American history. According to the theory, historical events are associated with recurring generational personas (archetypes).
In 1997 Strauss and Howe founded LifeCourse Associates, a publishing, speaking, and consulting company built on their generational theory. As president of LifeCourse, Howe currently provides marketing, personnel, and government affairs consulting to corporate and nonprofit clients, and writes and speaks about the collective personalities of ...
Authors William Strauss and Neil Howe, who created the Strauss–Howe generational theory, coined the term 'millennial' in 1987. [15] [16] because the oldest members of this demographic cohort came of age at around the turn of the third millennium A.D. [17] They wrote about the cohort in their books Generations: The History of America's Future, 1584 to 2069 (1991) [18] and Millennials Rising ...
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Because of the historical context in which Mannheim wrote, some critics contend that the theory of generations centers on Western ideas and lacks a broader cultural understanding. [3] [4] Others argue that the theory of generations should be global in scope, due to the increasingly globalized nature of contemporary society. [5]