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  2. Coke vs. Pepsi: We Settled the Debate with a Blind Test - AOL

    www.aol.com/lifestyle/coke-vs-pepsi-settled...

    Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say. The post Coke vs. Pepsi: We Settled the Debate with a Blind Test appeared first on ...

  3. Cola wars - Wikipedia

    en.wikipedia.org/wiki/Cola_wars

    The campaign suggested that, when it came down to taste alone, consumers preferred Pepsi over Coca-Cola. In at least some of these tests, the Coca-Cola was kept at 0 °C, which is too cold for the taste to come out, whereas the Pepsi Cola was kept at regular refrigerator temperature, rigging the test [citation needed]. This prompted Coca-Cola's ...

  4. The History of Coca-Cola and Pepsi’s Rivalry — And Which Is ...

    www.aol.com/history-coca-cola-pepsi-rivalry...

    “ People all of a sudden wanted to actually taste the beverage again,” Greising told the History Channel. ... Where Coke and Pepsi Stand Now. As of 2019, Coca-Cola commanded 43.7% of the ...

  5. Pepsi Challenge - Wikipedia

    en.wikipedia.org/wiki/Pepsi_Challenge

    Donald M. Kendall of Pepsi promoted the Pepsi Challenge. When the preference in blind tests is compared to tests wherein cups are labeled with arbitrary labels (e.g., S or L) or brand names, the ratings of preference change. [9] Scientific findings do support a perceptible difference between Coca-Cola and Pepsi, but not between Pepsi and RC ...

  6. New Coke - Wikipedia

    en.wikipedia.org/wiki/New_Coke

    The sweeter cola overwhelmingly beat both regular Coke and Pepsi in taste tests, surveys, and focus groups. The southeastern United States, one of Coca-Cola's strongest and most reliable markets, narrowly preferred the new flavor; this preference widened once the testers revealed the new taste was also a Coca-Cola product.

  7. When Titans Collide: Coke vs. Pepsi

    www.aol.com/news/2013-12-28-when-titans-collide...

    Coke vs. Pepsi--the age-old debate. While this debate usually revolves around the flavors of these two beverage makers, I am going to take a look at the companies' growth prospects going into 2014.

  8. Coca-Cola formula - Wikipedia

    en.wikipedia.org/wiki/Coca-Cola_formula

    In April 1985, in response to marketing research suggesting that a majority of North American consumers preferred the taste of rival Pepsi to Coca-Cola, the company introduced a sweeter, less effervescent version of Coca-Cola in the U.S. and Canada. Although the new formulation had beaten both Pepsi-Cola and the old Coke formula in multiple ...

  9. Coke vs. Pepsi: Where's the Fizz? - AOL

    www.aol.com/news/2013-02-20-coke-vs-pepsi-wheres...

    The Coca-Cola vs. PepsiCo rivalry has been around for so long that it's almost an investing cliche. Look at any pair of dominant competitors, no matter the industry, and its natural to think of ...