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The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [2]
Dove Real Beauty Sketches is a short film produced in 2013 as part of the Dove Campaign for Real Beauty marketing campaign. The aim of the film is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers.
In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
The Dove Campaign For Real Beauty was launched by Unilever in 2003, to coincide with the expansion of the Dove brand from soaps and other cleansing solutions to health and beauty products in general, including deodorants, shower gels, hair-care and skin-care products.
Dove uses advertising to display messages of positive self-esteem. In September 2004 Dove created a Real Beauty campaign, [122] focusing predominately on women of all shapes and colour. Later in 2007, this campaign furthered itself to include women of all ages.
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In 2004, Dove launched their "Real Beauty" campaign, [55] in which advertisements depicted women of varying body types and skin tones in a manner that portrayed acceptance and positivity towards their bodies.
Onslaught is an online advertising campaign created by Unilever in 2007 to promote the Dove Self-Esteem Fund. It is the third such piece to be released, following Daughters and Evolution . As with the previous spots, the 80-second spot was managed by advertising agency Ogilvy & Mather and was directed by Tim Piper .