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[177] [181] [182] [183] For example, product placement can lead to an exclusion of competing brands from the consideration set of the audience – subconsciously. [ 161 ] [ 184 ] It is also hoped to bypass advertising defense reactions of consumers by focusing on the subconscious character of product placement.
POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock.The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metacinema.
Example, firms that produce luxury goods like Louis Vuitton employ an intensive placement strategy by making their products available at only a few exclusive retailers. In contrast, lower priced consumer goods like toothpaste and shampoo, typically employ an extensive placement strategy by making their products available to as many different ...
Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement. Its main objective is to link different products that complement each other or can ...
An example would be product placement in a film. The word is a portmanteau of advertising and entertainment . Advertainment has become increasingly popular over the years and is now used in a variety of formats, including films, television programs, video games, music and books.
Policies, guidelines and process pages can serve as inadvertent product placement when they recommend specific commercial products. Such embedded marketing, even if well-meaning, is contrary to Wikipedia's prohibition on advertising and risks undermining the project's reputation for neutrality and commitment to the free content movement ("free" in the sense of intellectual freedom).
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