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2. Pfizer Plans Direct-to-Consumer Lipitor Sales - AOL

   www.aol.com/news/2011-11-22-pfizer-plans-direct...

   Lately, almost every day we've heard of a new Pfizer (NYS: PFE) strategy for hanging on to Lipitor sales after the drug faces generic competition. Discounts, co-pay cards, rebates, conversion to ...

3. Lipitor? What Was That Again? - AOL

   www.aol.com/news/2012-07-31-lipitor-what-was...

   Pfizer (NYS: PFE) used to sell Lipitor exclusively in the United States. And it was a huge component of the company's revenue and earnings. Honest. I swear. You certainly wouldn't know it from the ...

4. 3 Things More Important to Pfizer Than Losing Lipitor - AOL

   www.aol.com/news/2011-11-30-3-things-more...

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5. Torcetrapib - Wikipedia

   en.wikipedia.org/wiki/Torcetrapib

   Torcetrapib (CP-529,414, Pfizer) was a drug being developed to treat hypercholesterolemia (elevated cholesterol levels) and prevent cardiovascular disease.Its development was halted in 2006 when phase III studies showed excessive all-cause mortality in the treatment group receiving a combination of atorvastatin (Lipitor) and torcetrapib.

6. Pfizer agrees to pay $93 million to settle Lipitor antitrust ...

   www.aol.com/news/pfizer-agrees-pay-93-million...

   Pfizer introduced Lipitor in 1997, and the drug drove more than $130 billion in sales during its first 14 years on the market. The pharma distributors claimed Pfizer fraudulently sought to extend ...

7. Senators Question Pfizer Lipitor Deals, Ranbaxy Gets FDA ...

   www.aol.com/news/2011-12-06-senators-question...

   Three U.S. senators are raising questions with Pfizer (NYS: PFE) over its deal making for its megablockbuster cholesterol drug Lipitor as generic drug makers step up to market the drug, most ...