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An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
Cresta International Advertising Awards: Creative Standards International: Creative excellence in international advertising, digital design and marketing communications United Kingdom: The Annual: Creativepool: Global award for all creative disciplines, includes People's Choice and awards for both companies and individuals United Kingdom
Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing ...
The Volkswagen series of advertisements (which included the 1959 "Think Small" ad) were voted the No. 1 campaign of all time in Advertising Age ' s 1999 The Century of Advertising. [ 4 ] Following the success of "Think Small", the advertisement titled "Lemon" left a lasting legacy in America—use of the word "Lemon" to describe poor quality ...
"A time for greatness" – U.S. presidential campaign theme of John F. Kennedy (Kennedy also used "We Can Do Better" and "Leadership for the 60s"). "Peace, Experience, Prosperity" – Richard Nixon's slogan showing his expertise over Kennedy. [14] "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket.
The slogan became so popular that Woodbury used it until the 1940s. Albert Lasker said the ad's use of sex appeal made it one of three great landmarks in advertising history. It was ranked 31st on Advertising Age's list of the top 100 campaigns of the 20th century. [52]
Around the same time (1989–90), a French version of the ad campaign was produced for Quebec; however, no promotion was attached. [26] The order given in this version was sandwiches, other lunch/dinner items, dessert items, drinks, and breakfast. The Québec lyrics were as follows:
The resulting ads were among the most-watched and most-liked Super Bowl ads. In fact, the winning ad that aired in the 2009 Super Bowl was ranked by the USA Today Super Bowl Ad Meter as the top ad for the year while the winning ads that aired in the 2010 Super Bowl were found by Nielsen's BuzzMetrics to be the "most buzzed-about".