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  2. Netflix, Redbox and More of the Best and Worst Company ... - AOL

    www.aol.com/netflix-redbox-more-best-worst...

    A company’s logo and tagline leave a lasting first impression on consumers that can either make or break a business. Good rebranding can effectively update a company’s look to reflect...

  3. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  4. List of renamed products - Wikipedia

    en.wikipedia.org/wiki/List_of_renamed_products

    The Interbank credit card became Master Charge in 1969, which became MasterCard in 1979. [19] Jif cleaning products (as it was known in the United Kingdom) became Cif in 2000. [20] Lilt became 'Fanta Pineapple & Grapefruit' in 2023. [21] Marathon (as it was known in the United Kingdom) became Snickers in 1990 [21]

  5. Co-branding - Wikipedia

    en.wikipedia.org/wiki/Co-branding

    Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.

  6. Meet the ‘professional namer’ who directed Accenture’s $100 ...

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    “We develop over 1,000 names, and we slaughter every one of those darlings except for one,” said Anthony Shore of the naming process.

  7. The No Good, Very Bad Rebranding - AOL

    www.aol.com/.../13/the-no-good-very-bad-rebranding

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