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  2. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  3. List of renamed products - Wikipedia

    en.wikipedia.org/wiki/List_of_renamed_products

    In other projects Wikidata item; Appearance. move to sidebar hide. This is a list of renamed or repositioned products. Renamed products Andersen Consulting became ...

  4. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    There are three key levels of branding: Corporate brand, umbrella brand, and family brand – Examples include Heinz and Virgin Group.These are consumer-facing brands used across all the firm's activities, and this name is how they are known to all their stakeholders – consumers, employees, shareholders, partners, suppliers and other parties.

  5. Maverik will rebrand all Kum & Go stores, burying the Iowa icon

    www.aol.com/maverik-rebrand-kum-stores-burying...

    A casualty of the rebranding will be the fierce rivalry Kum & Go had with Iowa's other convenience store chain, Ankeny-based Casey's General Store. Between them, the Des Moines metro became known ...

  6. Boy Scouts of America is rebranding. Here's why they're now ...

    www.aol.com/news/boy-scouts-america-rebranding...

    Rebranding can risk alienating supporters who think the change is unnecessary, said David Aaker, vice chair of the national branding and marketing firm Prophet. But he described the Boy Scouts ...

  7. Gatorade's Rebranding: So Confusing It Requires an Ad to ...

    www.aol.com/news/2010-05-06-gatorades-rebranding...

    Unfortunately, PepsiCo is starting to make rebranding missteps a habit. Last year, it unveiled a rebranding of the Tropicana orange juice brand. The new concept was so hated by consumers that ...

  8. Rebadging - Wikipedia

    en.wikipedia.org/wiki/Rebadging

    In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.

  9. Nickelodeon's splat is back, after more than a decade. Its ...

    www.aol.com/entertainment/nickelodeons-splat...

    "And so, for years," Nash says, "we were very proud of the Nickelodeon logo. We thought it was a new type of graphic identity. We referred to the logo as a flexi-logo.