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2. Mass communication - Wikipedia

   en.wikipedia.org/wiki/Mass_communication

   In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."

3. Collective intelligence - Wikipedia

   en.wikipedia.org/wiki/Collective_intelligence

   In modern times, mass communication, mass media, and networking technologies have enabled collective intelligence to span massive groups, distributed across continents and time-zones. To accommodate this shift in scale, collective intelligence in large-scale groups been dominated by serialized polling processes such as aggregating up-votes ...

4. Knowledge gap hypothesis - Wikipedia

   en.wikipedia.org/wiki/Knowledge_gap_hypothesis

   The knowledge gap hypothesis is a mass communication theory based on how a member in society processes information from mass media differently based on education level and socioeconomic status (SES). The gap in knowledge exists because a member of society with higher socioeconomic status has access to higher education and technology whereas a ...

5. Hierarchy of Influences - Wikipedia

   en.wikipedia.org/wiki/Hierarchy_of_Influences

   In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine ...

6. Denis McQuail - Wikipedia

   en.wikipedia.org/wiki/Denis_McQuail

   In textbook style, the book outlines each topic: it is a compilation of existing communication theories with the author's own thoughts. McQuail's next book, Mass Communication Theory, discusses in greater detail the mass communication concept. Specifically, it talks about the significance of mass media and how it affects the individual and ...

7. Media system dependency theory - Wikipedia

   en.wikipedia.org/wiki/Media_system_dependency_theory

   This is another reason why we might call dependency a "comprehensive" theory of media effects – it incorporates the entire theory of agenda-setting within its theoretical framework. Like any other effect, media agenda-setting effects should be heightened during times when the audience's needs and therefore dependency on media are high.