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In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Copy of a newspaper (El Universo), an example of mass media. Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication
The model is usually seen as a linear transmission model and was initially formulated specifically for mass communication, like radio, television, and newspapers. Nonetheless, it has been used in other fields, like new media. [75] [79] [83] Many theorists treat it as a universal model applying to any form of communication. It is widely cited as ...
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
Some theorists have raised doubts that the widely used characterization as a model of communication is correct and refer to it instead as "Lasswell's formula", "Lasswell's definition", or "Lasswell's construct". In the beginning, it was conceived specifically for the analysis of mass communication like radio, television, and newspapers. However ...
Carrying a message without interpersonal contact between sender and receiver is known as non-personal channels of communication. Mass media or mass communications are examples of non-personal channels since the message is sent to many individuals at one time.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]