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It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. [6]
Yahoo! Search BOSS – A service that allowed developers to build search applications based on Yahoo's search technology. [63] Yahoo! SearchMonkey – Allowed developers and site owners to use structured data to make Yahoo Search results more useful and visually appealing, and drive more relevant traffic to their sites; shut down in October ...
Yahoo grew rapidly throughout the 1990s. Like many search engines and web directories, Yahoo added a web portal. By 1998, Yahoo was the most popular starting point for web users [31] and the human-edited Yahoo Directory the most popular search engine. [24] It also made many high-profile acquisitions.
The company is headquartered in Manhattan, New York. [15] As of December 2019, the company employed about 10,350 people. [2] [16]A year after the completion of the AOL acquisition, Verizon announced a $4.8 billion deal for Yahoo!'s core Internet business, to invest in the Internet company's search, news, finance, sports, video, emails and Tumblr products. [17]
The new search engine results were included in all of Yahoo's websites that had a web search function. Yahoo! also started to sell the search engine results to other companies, to show on their own websites. Their relationship with Google was terminated at that time, with the former partners becoming each other's main competitors.
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Led by Shashi Seth, the Yahoo! Consumer Group includes consumer businesses that provide networking and communication services, which include Yahoo! Search and Yahoo! Communications, as well as properties such as Yahoo! Mail, Yahoo! Messenger, Flickr, Yahoo! Answers, and more.
USA — Yahoo! Music [48] January 17, 2006: SearchFox: Web search engine USA — Yahoo! Search [49] April 18, 2006: Meedio Digital video recorder USA — Yahoo! Go [50] September 27, 2006: Jumpcut.com Online video editing USA — Yahoo! Video [51] October 17, 2006: AdInterax: Online advertising USA — Yahoo! Search Marketing [52] November 16 ...