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Dr. Martens, also known as Doc Martens, Docs, or DMs, [2] is a British footwear and clothing brand, headquartered in Wollaston, Northamptonshire, England. Although most known for its footwear, the company also makes a range of accessories including clothing and bags.
To maintain independence White's registered the Tredair trade mark in 1976 to produce boots labelled "Dr Martens Tredair", and then just "Tredair" after 1983, using their own patented foam-injection system to make a bouncier mid-sole than the DM felt. They filed patent 2292878B with Harry Gee as inventor.
Solovair was originally founded in 1881 as a cooperative known as the Northamptonshire Productive Society (NPS), [3] which is the name of the parent company of Solovair.. Shoe manufacturer R. Griggs Group Ltd. had the patent to produce Dr. Martens boots but not the technology.
The firm ranked Dr. Martens the eighth most popular casual women’s footwear brand of 2024—down from sixth place last year. Investors are betting a new CEO could help Dr. Martens step in a ...
The journalist Laura Barton wrote in The Guardian in 2008: "After years in the wilderness, the bovver boot is back". [8] The journalist Karen Kay wrote in The Express in 2010 that "Dr Martens boots" have been worn by The Clash, The Cure, Madness, Madonna, the Spice Girls, The Sex Pistols, Avril Lavigne and Gwen Stefani. [19]
At the same time, Dr. Martens’ platform boots are as popular on TikTok with Gen Z’s Y2K revival as they are with K-pop fans, gothic fairies, and followers of the ‘rockstar girlfriend’ and ...