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"The Future is Female" is a feminist slogan coined in the 1970s by workers at Labyris Books, the first women's bookstore in New York City which opened in 1972. The slogan was featured on store merchandise and gained popularity after a photograph of Alix Dobkin , taken by her then partner Liza Cowan, circulated in DYKE: A Quarterly . [ 1 ]
Feminist language reform seeks to remove words like this because they help to sustain unhealthy gender norms. [20] Some modern feminists, like Sergio Bolaños Cuellar, argue that feminist language reforms need to reverse the generic masculine forms and create a generic feminine form with words like he or man being replaced with she or woman. [39]
In some cases, words already had a feminine form which was rarely used, and a new one was created. For instance docteur had the feminine doctoresse but docteure was still created. Chasseur had the feminine chasseresse (typically used only of the goddess Artemis) but chasseuse was still created. Nowadays both feminine forms can be encountered ...
Scholars, such as Royster and Kirsch, acknowledge that feminist rhetoric needs to draw from the silence to help set a new precedent for rhetorical practices in the future. [24] A part of critical imagination is knowing that the documentation of rhetoric thus far isn't the only important rhetoric that should contribute to pedagogy.
Studies have found that women pay about $1,400 a year more than men due to gendered discriminatory pricing. Although the "pink tax" of different goods and services is not uniform, overall women pay more for commodities that result in visual evidence of feminine body image. [96] [xxv] In addition, gender wage gap is a phenomenon of gender biases.
Furthermore, some see evidence of the intentional preference of the masculine over the feminine. It has been argued that 17th-century grammaticians who wanted to assert male dominance worked to suppress the feminine forms of certain professions, leading to the modern-day rule that prefers the masculine over the feminine in the French language. [4]
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The words femininity and womanhood are first recorded in Chaucer around 1380. [ 10 ] [ 11 ] In 1949, French intellectual Simone de Beauvoir wrote that "no biological, psychological or economic fate determines the figure that the human female presents in society" and "one is not born, but rather becomes, a woman". [ 12 ]