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2. SRAM Corporation - Wikipedia

   en.wikipedia.org/wiki/SRAM_Corporation

   On March 1, 2004, SRAM purchased Avid, a designer and manufacturer of bicycle brake components. Its current line-up includes mechanical disc brakes, rim brakes, levers, cables and maintenance products for a range of uses including MTB and cyclocross. They also produce two road bike disc brakes.

3. Bicycle brake - Wikipedia

   en.wikipedia.org/wiki/Bicycle_brake

   The rod-actuated brake, or simply rod brake (roller lever brake in Raleigh terminology), uses a series of rods and pivots, rather than Bowden cables, to transmit force applied to a hand lever to pull friction pads upwards against the inner surface, which faces the hub, of the wheel rim. They were often called "stirrup brakes" due to their shape.

4. SureStop - Wikipedia

   en.wikipedia.org/wiki/SureStop

   Once the brake pads make contact with the rear wheel, the Slidepad slides forward, which pulls a cable that is connected to the front brakes. [1] Similar to the anti-lock brake system in cars, the mechanism prevents the front wheel from locking, no matter how hard the brake is pressed or how slippery the road conditions are.

5. Brake fade - Wikipedia

   en.wikipedia.org/wiki/Brake_fade

   Brake fade caused by overheating brake fluid (often called Pedal Fade) can also be reduced through the use of thermal barriers that are placed between the brake pad and the brake caliper piston, these reduce the transfer of heat from the pad to the caliper and in turn hydraulic brake fluid. Some high-performance racing calipers already include ...

6. Avid Technology - Wikipedia

   en.wikipedia.org/wiki/Avid_Technology

   Avid Technology, Inc. is a global technology company headquartered in Burlington, Massachusetts, and was founded in August 1987 by Bill Warner. [2] [3] It develops software, SaaS, and hardware products used in media and entertainment.

7. Oscilloscope (company) - Wikipedia

   en.wikipedia.org/wiki/Oscilloscope_(company)

   Oscilloscope Laboratories is an independent film company, distributor, recording studio and production facility. It was founded by Adam Yauch and former TH!NKFilm executive David Fenkel.