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  2. Women over 50 love this bestselling anti-aging concealer for ...

    www.aol.com/lifestyle/women-over-50-love-this...

    Women 50+ love how well it masks under-eye circles, redness, blemishes and more. ... sponge or finger, the Maybelline concealer has a sponge (like a mini beauty blender) on the top. With a few ...

  3. Shoppers over 50 love this $9 drugstore mascara, saying it's ...

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    Maybelline's Lash Sensational Sky High Mascara is bests those that cost double — and it's currently on sale. ... Wiping off even the hardest-to-remove eye makeup wasn't a big deal in my 20s and ...

  4. At 68, Reba McEntire Used This $9 Hydrating Concealer for ...

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    Reba McEntire used the Maybelline Instant Age Rewind Eraser Multi-Use Concealer for a radiant complexion at the Super Bowl. Buy the drugstore concealer here. At 68, Reba McEntire Used This $9 ...

  5. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.

  6. Concealer - Wikipedia

    en.wikipedia.org/wiki/Concealer

    Concealers comes in different forms such as liquid, cream, stick, pencil, and powder. The first commercially available concealer was Max Factor's Erace, launched in 1954. [1] Camouflage makeup is a much heavier pigmented form of concealer. It is used to cover serious skin discolorations such as birthmarks, scars and vitiligo.

  7. Eye liner - Wikipedia

    en.wikipedia.org/wiki/Eye_liner

    Liquid eye liner is an opaque liquid that usually comes in a small bottle and is typically applied with a small sharp-tipped brush. It creates a clean, precise line. This type of eye liner is best used to create sharp, winged eyeliner. Because liquid eye liner gives a much heavier appearance, it is often only applied to the upper lash-line.