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Several cosmetics and skincare brands have developed products specifically for men's skin, such as Nivea, Chanel, Tom Ford, and Adidas. Nivea is the most popular brand for men with 34.4%, followed by L’Oréal with 21.9%. [5] The packaging of male cosmetics is generally simple. The colors are mainly blue, green, grey, white or black.
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Elizabeth Arden-Best makeup brand for women over 40 Avon - Best variety The best makeup brands feature high-quality, natural ingredients and a wide range of products.
The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16] Cosmetics brands have increasingly targeted men in the sale of cosmetics, with some products targeted specifically at men. [17] [18]
Malin + Goetz. Founders Matthew Malin and Andrew Goetz started their namesake brand in a tiny New York City storefront twenty years ago with the goal of making easy-to-use and easy-to-understand ...
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However, there is an obvious generation gap: 73% of all men over 51 said they would not consider using makeup, while 37% of all men between 18 to 34 said they would.