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Just For Me, Creme of Nature, Dark & Lovely: For Black women, these relaxer brands likely bring up memories of chemical aromas, pressed roots and a girlhood coiffure nostalgia.
[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
A relaxer is a type of lotion or cream generally used by people with tight curls or very curly hair which makes hair easier to straighten by chemically "relaxing" the natural curls. The active agent is usually a strong alkali , although some formulations are based on ammonium thioglycolate or formaldehyde .
Perming hair with the sodium thioglycolate method takes only 15–30 minutes of exposure to the sodium thioglycolate solution before a neutralizer solution is applied to bring the pH back to normal and re-bond the hair. The permanent relaxer straightens the hair instead of curling it. The same chemical methods can be used for this, but the hair ...
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The Rio Hair Naturalizer System was a hair relaxer distributed by the World Rio Corporation Inc. It was available in two types; "Neutral", and one that claimed to have a "Color Enhancement Formula" that contained a black hair dye. [1] As a product designed for home use, it was promoted through infomercials in the early to mid-1990s.
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Hair straightening is a hair styling technique used since the 1890s involving the flattening and straightening of hair in order to give it a smooth, streamlined, and sleek appearance. [1] It became very popular during the 1950s among black males and females of all races.