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ThirdLove is an American lingerie company founded by Heidi Zak and her husband, David Spector, in 2013. The brand is known for marketing body positivity and offering size-inclusive bras and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style. [1] [2] [3]
Demi-cup: Sometimes referred to as a half-or shelf bra. A partial-cup bra style that covers from half to three-quarters of the breast and creates cleavage and uplift. Most demi-cup bras are designed with a slight tilt that pushes the breasts toward the center to display more cleavage. [4] The straps usually attach at the outer edge of the cup.
The foam-lined bra features contoured cups that give your bust a flattering shape, and a built-in underwire offers support without digging into your skin. "I’m always looking for that perfect bra.
In most countries, bras come in a band and cup size, such as 34C; 34 is the chest band, or the measurement around the torso directly underneath the breasts, and C is the cup size, which refers to the volume of the breasts. Most bras are offered in 36 sizes; the Triumph "Doreen" comes in 67 sizes, up to 46J. [98]
While there is a number of bra sizing systems in use around the world, the bra sizes usually consist of a number, indicating the size of the band around the woman's torso, and one or more letters that indicate the breast cup size. Bra cup sizes were invented in 1932 while band sizes became popular in the 1940s.
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