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Business networking is the practice of building relationships with individuals and businesses for professional purposes. [1] It involves the strategic exchange of information and resources to create connections that can be mutually beneficial. [2] Business networking can be conducted in person, online, or through a combination of both.
Not all professional network services are online sites that help promote a business. Some services connect the user to other services that help promote the business other than online sites, such as phone/Internet companies that provide services and companies that specifically are designed to do all of the promoting, online and in person, for a ...
As a result, corporate use of social networking and micro blogging sites such as Facebook, Twitter, Pinterest, and LinkedIn, has substantially increased. A 2010 report indicated that two-thirds of companies had or would have social media initiatives in place.
LinkedIn (/ l ɪ ŋ k t ˈ ɪ n /) is a business and employment-focused social media platform that works through websites and mobile apps. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. [6] Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. [7]
Organizations that fully adopt the social business model will exhibit four key characteristics: [6] Connected – employees will be able to seamlessly engage one-on-one in real-time with other employees and individuals outside the organization (customers, prospects, partners, media, etc.) using a variety of communications methods including text chat, voice, file sharing, email, and video chat.
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Viadeo is a Web 2.0 professional social network whose members include business owners, entrepreneurs and managers. [2] Viadeo was often compared to LinkedIn, offering free access but not being able to compete with the larger corporation. [3] As of 2014, the site had 65 million members. [4]