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Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
Monitoring the web is a critical component for marketing, sales and product support strategies. Over the past decade [when?] transactions on the web have significantly multiplied the use of dynamic web page, secure web sites and integrated search capabilities which requires tracking of user behavior on web sites.
The basic MarineTraffic service can be used without cost; more advanced functions such as satellite-based tracking are available subject to payment. [3] The site has six million unique visitors on a monthly basis. In April 2015, the service had 600,000 registered users. [4] [5]
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
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Alexa Internet, Inc. was a web traffic analysis company based in San Francisco, California. It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites. [3] It was acquired by Amazon in 1999 for $250 million in stock. [4]
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3] Google launched the service in November 2005 after acquiring Urchin. [4] [5]
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