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  2. Bayesian inference in marketing - Wikipedia

    en.wikipedia.org/wiki/Bayesian_inference_in...

    Bayes' theorem is fundamental to Bayesian inference.It is a subset of statistics, providing a mathematical framework for forming inferences through the concept of probability, in which evidence about the true state of the world is expressed in terms of degrees of belief through subjectively assessed numerical probabilities.

  3. Probability - Wikipedia

    en.wikipedia.org/wiki/Probability

    Probability is the branch of mathematics and statistics concerning events and numerical descriptions of how likely they are to occur. The probability of an event is a number between 0 and 1; the larger the probability, the more likely an event is to occur. [note 1] [1] [2] This number is often expressed as a percentage (%), ranging from 0% to ...

  4. Discrete choice - Wikipedia

    en.wikipedia.org/wiki/Discrete_choice

    The models estimate the probability that a person chooses a particular alternative. The models are often used to forecast how people's choices will change under changes in demographics and/or attributes of the alternatives. Discrete choice models specify the probability that an individual chooses an option among a set of alternatives.

  5. Statistical model - Wikipedia

    en.wikipedia.org/wiki/Statistical_model

    Informally, a statistical model can be thought of as a statistical assumption (or set of statistical assumptions) with a certain property: that the assumption allows us to calculate the probability of any event. As an example, consider a pair of ordinary six-sided dice. We will study two different statistical assumptions about the dice.

  6. Probability distribution - Wikipedia

    en.wikipedia.org/wiki/Probability_distribution

    A discrete probability distribution is the probability distribution of a random variable that can take on only a countable number of values [15] (almost surely) [16] which means that the probability of any event can be expressed as a (finite or countably infinite) sum: = (=), where is a countable set with () =.

  7. Probability theory - Wikipedia

    en.wikipedia.org/wiki/Probability_theory

    Probability theory or probability calculus is the branch of mathematics concerned with probability. Although there are several different probability interpretations , probability theory treats the concept in a rigorous mathematical manner by expressing it through a set of axioms .

  8. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological Judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.

  9. Value at risk - Wikipedia

    en.wikipedia.org/wiki/Value_at_risk

    The 5% Value at Risk of a hypothetical profit-and-loss probability density function. Value at risk (VaR) is a measure of the risk of loss of investment/capital.It estimates how much a set of investments might lose (with a given probability), given normal market conditions, in a set time period such as a day.