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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
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In sport, a club crest is the term used to describe a logo used by a sports club. Such a logo is also often termed a badge. The logos of many clubs are inspired by heraldic design. In Association football, club crests did not always hold their current importance.
The Major League Baseball logo. The Major League Baseball logo was designed by Jerry Dior in 1968 and was included on all on-field uniforms of Major League Baseball (MLB) employees beginning in the 1969 season.
The primary logo, created in 1946 by sports artist Henry Alonzo Keller, [3] consists of "Yankees" against a baseball, written in red script with a red bat forming the vertical line of the K, an Uncle Sam hat hanging from the barrel. The logo was slightly changed over the years, with the current version first appearing in the 1970s.
In 2017, the team began exploring a logo redesign. The team hired a Hattiesburg, Mississippi, company called RARE Design to develop a new logo. The company selected the ball-in-glove logo, noting "how devoted fans still were to that symbol". The logo was released in 2020 to commemorate the team's 50th-anniversary celebration. [7]
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