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Billabong's retail expansion continued into late 2008 with the November purchase of the United Kingdom (UK)-based 13-store retail chain Two Seasons for an undisclosed sum. [18] Billabong only announced a single acquisition in 2009 with the purchase of Swell, a US-based online retailer of board-sports brands, for an undisclosed sum. [19]
Two Seasons is an online and physical retailer of skateboard, surf and snow sports shops in the UK, selling clothing and equipment for the related sports.The company was established in 1983 by Stuart Roberts.
Hurley is an American company that sells clothes and accessories marketed towards surfing and swimming. Established in 1979 as a distributor for Billabong clothing in the United States, Hurley was sold to Nike, Inc. in 2002 for an undisclosed price and then to Bluestar Alliance LLC in 2019 for an undisclosed price.
Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California.It is one of the world's largest brands of surfwear and boardsport-related equipment. [3]
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The Surf Dive’n Ski stores were later sold to the Smorgon / Jetty Surf Group in 2005, and were later sold to Billabong. The international company acquired the retail stores, numbering 38 at the time of sale, for "$35 to $45 million" [ 4 ] on 1 November 2010—two licensed Billabong stores were also included as part of the sale.