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Service Industries Limited, doing business as Servis, is a Pakistani shoes and tire manufacturer which is based in Lahore, Pakistan. [2] [3] Service factories are located in the Pakistani cities of Gujrat, Muridke, Nooriabad, Raiwind, Negombo, Sri Lanka. [3] The company had humble beginnings in 1941.
It is available in many traditional designs [3] and colours with various variations such as gold and silver embroidery, which give the shoe a more elegant look. Peshawari chappals have become increasingly popular [4] in other parts of Pakistan; even wearing them with jeans has become a fashion trend, especially among urban youth. [5]
Sindhi Khusso, Multani Khussa or simply Khussa (Urdu: کُھسّہ), is a traditional footwear [1] produced in Sindh and Multan in Pakistan. [2] [3] [4] Khussa are made by local artisans mostly using vegetable-tanned leather. Khussa is also hand painted on demand by Funkari Customs.
Jutti shoes. The Juti or Jutti is a type of footwear common in North India, Pakistan, and neighboring regions.They are traditionally made up of leather and with extensive embroidery, in real gold and silver thread as inspired by royalty in the subcontinent over 400 years ago.
Pakistan Fashion Design Council, based in Lahore, organizes Fashion Week and Fashion Pakistan, based in Karachi, organizes fashion shows in that city. Credit goes to Ayesha Tammy Haq, a British-trained lawyer and chief executive of Fashion Pakistan, who came up with the idea for Pakistan’s first fashion week, held in November 2009. [33]
The brand's creative director, Zain, has described the city of Lahore as inspiring the designs found in their clothing. [1] [2] In 2022, Zain Ahmad was featured on Forbes' 30 under 30 Asia list for his co-founding of Rastah. [3] [4] In 2023, Rastah became the first Pakistani brand to be featured at London Fashion Week. [5] [6]