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  2. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Conversion tracking is implemented by sending an identifier to the advertiser's website as a URL parameter, which is then used by advertiser to send conversions to Google Ads, allowing Google Ads to trace conversion back to the original click for reporting. Google also allows advertisers to install a pixel on their website that sends ...

  3. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Short-Tail Keywords — most commonly searched keywords and the conversion rate is between 15-20%. They do not contain any specific details and have fewer word counts (1-2 words). They get high search traffic but have a lower conversion rate. For example: "Buy shoes" is a short tail keyword. Long-Tail Keywords — conversion rate is between 70-80%.

  4. Help:Citation tools - Wikipedia

    en.wikipedia.org/wiki/Help:Citation_tools

    Citer: Converts a URL, DOI, ISBN, PMID, PMCID, OCLC, or Google Books URL into a citation and shortened footnote. It also can generate citations for certain major news websites (e.g., The New York Times) and the Wayback Machine. Citoid: A tool built into both Visual Editor and source

  5. Keyword advertising - Wikipedia

    en.wikipedia.org/wiki/Keyword_advertising

    Google Ads is the most well-known keyword advertising platform. Google displays search ads specifically targeted to the word(s) typed into a search box on the results page, and these keyword cause targeted ads also appear on content sites based on Google's system's interpretation of the subject matter on each page of the site.

  6. Diceware - Wikipedia

    en.wikipedia.org/wiki/Diceware

    A Diceware word list is any list of 6 5 = 7 776 unique words, preferably ones the user will find easy to spell and to remember. The contents of the word list do not have to be protected or concealed in any way, as the security of a Diceware passphrase is in the number of words selected, and the number of words each selected word could be taken ...

  7. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out of the box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, [ 1 ] and attribute the browser's website session and the sessions after that until the campaign attribution window expires ...

  8. Wikipedia:Tools/Editing tools - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Tools/Editing_tools

    Microsoft Office Word Add-in For MediaWiki: Converts Word documents to wiki formatting. Doesn't do images. This may not work on newer versions of Word. Excel2Wiki tool for converting Excel tables to wiki tables. Transferring a single wiki page in MediaWiki to Word is easy, just save the desired webpage and then open the page in Microsoft Word.

  9. Google URL Shortener - Wikipedia

    en.wikipedia.org/wiki/Google_URL_Shortener

    Google has replaced the service internally with Firebase Dynamic Links which is now used to shorten links for Google Maps and Google Workspace products. [6] The user could access a list of URLs that had been shortened in the past after logging in to their Google Account. Real-time analytics data, including traffic over time, top referrers, and ...