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Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee.The firm was founded in 1996 in Buôn Ma Thuột, Đắk Lắk Province by Dang Le Nguyen Vu and Le Hoang Diep Thao [1] upon realizing the potential and opportunities for the development of the coffee industry in opening Vietnam’s economy. [2]
In 2015, Thảo moved to “preserve the Trung Nguyên brand” and continue her efforts to distribute Vietnamese coffee products globally through the establishment of TNI King Coffee, which effectively competes with Trung Nguyen. [38] While King Coffee has expanded its distribution to more than 120 countries, Trung Nguyen's profit margins have ...
Le Hoang Diep Thao (Lê Hoàng Diệp Thảo) is a Vietnamese businesswoman and national leader in Vietnam's coffee industry.Together with her husband Dang Le Nguyen Vu, she co-founded Trung Nguyen Group, the country's foremost coffee producing company and among the best-known café chains nationwide. [1]
But most integral to Nep Café is coffee: Nguyen sources smoky double-roasted Robusta beans from King Coffee, the upstart sister company of Vietnam’s domestic coffee giant Trung Nguyen. A ...
Trung Nguyên, one of Vietnam's leading domestic coffee brand, markets its instant coffee as being made from "the choicest coffee beans from Vietnam’s legendary basaltic region" [30] [31] So legendary that domestic tourists have been flocking to Dak Lak on official coffee tours to visit the Trung Nguyên coffee village and world coffee museum ...
Arabica coffee beans, which make up the majority of global coffee bean production, sold for a record high of $3.44 per pound last week. The future outlook, unfortunately, is cloudy for lovers of ...